In a world bombarded with messages at every turn, even experienced public relations practitioners may be frustrated in targeting the right audience and delivering the right message.

Our in-company "Media Placement Strategies Workshop" is designed to enable PR practitioners to take a proactive approach with national, local and trade media, and to get their story, event or spokesperson in print or on the air.

Through a series of informational modules, discussions and exercises, this workshop focuses on an organization's strategic media plan within the practical context of:

	recognizing trends that influence current and future media placement practices;
	developing successful story leads and pitch letters;
	identifying editorial platforms that get results;
	determining the best person to contact in a news-room or at a show, and when to call;
	creating effective press releases and media alerts;
	selecting either news conferences, video news releases or satellite media tours based on the advantages and limits of each;
	achieving maximum impact when scheduling special events;
	developing an effective telephone style that generates media interest;
	localizing a national story to include the organization or its spokesperson;
	packaging visual support via graphics, video or photos;
	knowing your rights before, during and after an interview;
	recognizing a reporter's techniques and developing ways to handle them; and
	much, much more.