Our crisis communications training focuses on two aspects of strategic message management: planning for potential crisis and reacting appropriately when a crisis occurs. How much 'planning' or 'reacting' is included in the training "mix" depends upon specific client needs.

Our crisis media management sessions teach participants how to size up a situation quickly and determine which strategy offers the best chance to preserve the organization's reputation, or at least to minimize the damage.

We clarify the crisis process so that participants will feel confident, take control and avoid the disastrous speculation that often follows a "no comment" response. Most sessions give participants an opportunity to be in the "hot seat," fielding tough questions before reporters begin banging at their door.

If, however, reporters are already on the doorstep, we provide immediate help in developing a broad communications strategy, precise communication points and specific tactics that will deal effectively with the situation.

Our crisis communications planning and training sessions typically focus on: